REBRAND STRATEGY CONCEPT: IMPACT

The new WBTV rebrand is conceptually based on the impact of the Warner Bros. shield coming together with the disk that encapsulates TV. When these two entities collide, the equity and legacy of the Warner Bros. film studio is merged with the amazing content that is Warner Bros. Television.

We differentiate between genres through the customization of spatial fields of debris as well as a diverse color palette that truly highlights the variety of programming that is offered on the channel. Given the content and the demographic, we felt that this approach brought the excitement of cinematic visual effects that are typically seen on the silver screen, to television and digital platforms unlike any other entertainment channel out there. The result is increased viewership with a standout network that visually encapsulates the content and creates unique appeal amongst it's competitors.

When launching special, tentpole shows such as iZombie globally, the package easily lends itself to be expanded and customized. 

NETWORK PACKAGE: LOGO REFRESH, IDs, PROMOTIONAL TOOLKIT, MUSIC, UPFRONT

CREATIVE DIRECTOR:  Kasumi Mihori
DESIGNER / DIRECTOR:  Mark Johnston
CG ARTISTS:  Derald Hunt, Andrew Weiler
COMPOSITOR:  Jason Johnson
DESIGN:  Jason Johnson, Pao Xiong, Charlie Owens
PRODUCER:  Kendra Russell
EDITOR:  Myron Vasquez
COMPOSERS:  Dynamite Laser Beam, Reid Hall
SOUND DESIGNERS:  Dynamite Laser Beam, Reid Hall

This is a network relaunch for HBO India showcasing premium content focusing on feature presentations. Encapsulating a bright color palette that pays homage to  the culture of India, while staying true to the equity of the HBO mother brand was the ultimate goal. Packaging American content using an American brand voice that speaks to the entertainment caliber of HBO was the center of the creative platform.

NETWORK PACKAGE: LOGO REFRESH, IDs, PROMOTIONAL TOOLKIT, CUSTOM MNEMONIC AND MUSIC, PRINT AND DIGITAL TEMPLATES

CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Jason Johnson
TECHNICAL PRODUCTION:  Aaron Cobb
COMPOSITORS:  Jason Johnson, Jose Acevedo, Andrew Molan
DESIGNERS:  Pao Xiong, Jose Acevedo, Andrew Molan, Liane Hunter
PRODUCER:  Kendra Russell
EDITOR:  Christine Tranchina
COMPOSER:  Kurtis Kwasny
SOUND DESIGNER:  Kurtis Kwasny

CONAN AT COMIC-CON

For this takeover, we embraced the idea that Conan is the father to Comic-Con. He is the biggest fan. We melded the two together and created the moniker to "own" the event. We also created a campaign that stemmed from the ever popular vinyls that permeate the convention. 10,000 collectibles were manufactured showcasing four different genres of Conan. The result was the most prolific campaign in San Diego this year. Here's what Conan had to say...

"Guys-

I didn't think you could shock me anymore, but the promotional blitz here at Comicon has been stupendous.  Smart, creative, and EVERYWHERE.  Please pass on my thanks and gratitude to the whole team- I am sunned and grateful.

Yours, Conan"

CONAN AT COMIC-CON CAMPAIGN TAKEOVER

CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Charlie Owens
CG ARTIST: Erik Paynter
PRODUCERS:  Kendra Russell, Pam Barba
COPYWRITERS:  Ron Geiger, Kasumi Mihori, Charlie Owens

This is a network relaunch for Warner Movie Channel (WMC) across India showcasing premium content focusing on feature presentations. We wanted to utilize the equity of the Warner Brothers shield and leverage the connection that Warner has across the globe regarding high quality entertainment around the globe.

This is a sister network to Warner TV (Asia) therefore, we concepted the evolution, taking WMC to the next level where the shield is monumental, epic and transformative completely reflective of the superhero content the channel showcases.

NETWORK PACKAGE: LOGO REFRESH, IDs, PROMOTIONAL TOOLKIT, CUSTOM PNEUMONIC AND MUSIC, PRINT AND DIGITAL TEMPLATES

CREATIVE DIRECTOR:  Kasumi Mihori
DIRECTOR/ DESIGNER:  Mark Johnston
CG ARTIST:  Andrew Weiler
COMPOSITORS:  Jose Acevedo, Andrew Weiler
AE ARTIST:  Jose Acevedo
PRODUCER:  Kendra Russell
COMPOSER:  Kurtis Kwasny
SOUND DESIGNER:  Kurtis Kwasny

This is the most matrixed event for Cartoon Network. It encompasses a digital site launch, OOH campaign, advertising, national theatrical trailer, on-air promotion, live event branding and show packaging.

The concept revolves around behind the scenes Hollywood meets Cartoon Network (CN) for this multi-platform campaign launch. We leveraged the cornerstone of the network (the iconic CN characters) while attracting viewership and increasing digital engagement. The result was metrics that surpassed six times beyond the previous year's projections regarding voter participation.

THEATRICAL SPOT :90
CREATIVE DIRECTOR:  Kasumi Mihori
DESIGNER / DIRECTOR:  Mark Johnston
2D ANIMATORS:  Steve Vitale, Joanna Davidovich, Kathy Kissinger, Bryan Capik, Karyn Rollins, Ralph Sevelius, Brian de Tagyos, Dino Fritz
CG ARTISTS:  Mario Orlando, Erik Paynter, Sean Pollack, Debra Lowman
COMPOSITORS:  Jeff Brody, Jason Johnson, Lee Wiggins, Brooks O'Kelley, Evan Nyquist
EDITOR:  Jon Dilling
PRODUCER:  Kristi Boyd
WRITER:  Chip Duffey
COMPOSER:  ManMade Music
SOUND DESIGNERS:  Robert Ferguson, Robert Sanders

SHOW OPEN: 15
CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Mark Johnston
2D ANIMATORS:  Steve Vitale, Dino Fritz
CG ARTISTS:  Derald Hunt, Erik Paynter, Lance Darden
COMPOSITORS:  Sean McPherson, Jason Johnson
PRODUCER:  Kristi Boyd

COMPOSER:  ManMade Music
SOUND DESIGNERS:  Robert Ferguson, David Henshaw

VOTING SPOT :30
CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Mark Johnston
2D ANIMATORS:  Steve Vitale, Joanna Davidovich, Ralph Sevelius
COMPOSITORS:  Jason Johnson, Mike Jacobs, Brooks O'Kelley
EDITORS:  Mike Voulgaris, Jon Dilling
PRODUCER:  Kristi Boyd
WRITER:  Chip Duffey
COMPOSER:  ManMade Music
SOUND DESIGNERS:  Arno Baars, Pancho Santiago

POST CEREAL SPONSORSHIP SPOT :30
CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Paul Markowski
3D ANIMATORS:  Mario Orlando, Erik Paynter
COMPOSITORS:  Jason Johnson, Sean McPherson
STORYBOARD ARTIST:  Dino Fritz
PRODUCER:  Kristi Boyd
WRITER:  Alyson Fuchs
COMPOSER:  ManMade Music

SOUND DESIGNERS:  Robert Ferguson, Pancho Santiago

OOH
CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Paul Markowski
DESIGNER:  Jason Johnson
STORYBOARD ARTIST:  Dino Fritz
PRODUCER:  Kristi Boyd

DIGITAL (WEBSITE)
CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Paul Markowski
DESIGNER:  Jason Johnson
CG ARTISTS: Mario Orlando, Erik Paynter, Zach Bell
COMPOSITOR: Brooks O'Kelley
PRODUCER:  Kristi Boyd

ALL ONE TURNER UPFRONT

For the first time in Turner history, we had a combined one Turner Upfront this year. CNN, TNT, TBS, Adult Swim, HLN, Cartoon, Boomerang, Turner Sports, truTV, and Turner Ad Sales came together to produce one show. Turner Studios in collaboration with Turner Image created and produced several segments of this year's show. TNT, Turner Sports and the multi-month roll out of the trade campaign were all initiated by Studios.

CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTORS:  Charlie Owens, Paul Markowski
DESIGNERS:  Jose Acevedo, Liane Hunter, Pao Xiong
CG ARTIST: Mario Orlando
PRODUCER:  Kendra Russell
COMPOSITORS:  Jeff Brody, Jose Acevedo
SOUND DESIGNER:  Reid Hall

This is a title sequence that was designed for a scripted comedy on TBS.

CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Jason Johnson, Derald Hunt
MODELS:  Jason Johnson, Derald Hunt, Erik Paynter, Kenny Crow, Kyle White
COMPOSITORS:  Jason Johnson, Chris Cover
DIRECTOR:  Jeff Dillon
PRODUCER:  Kenny Crow
EDITOR:  Chris Cover
COLOR CORRECTION:  Chris Cover
3D ANIMATICS:  Derald Hunt

We had an opportunity to design and develop an app for Cartoon Network that is essentially VINE for kids. Daily challenges are loaded onto the app and, with parental consent, kids shoot their responses and upload to the CN server.

The result is the first kid's network that utilizes user generated content as branding. Spots are created as daily bumpers that push linear viewing. Thousands of downloads create an endless library of shareable content and enthusiastic fans tune-in to see themselves as truly a part of Cartoon Network. Spots are cut weekly via Cartoon Network and Turner Studios.

APP CREATION AND DEVELOPMENT
CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTORS:  Paul Markowski, Jason Johnson
UX CONSULTANT:  Klemens Weingert
CLIENT PARTNER:  Diane Simone
PRODUCER:  Kristi Boyd
DEVELOPMENT:  Toolbox9

With the marketing push towards social content creation, we were tasked to ideate and execute concepts for Inside the NBA for multiple platforms including, Facebook, Instagram and Twitter. Here is some of the content that was pushed over 2015/ 2016. Everything from the meteor shower to Kobe's retirement was highlighted as well as showcasing Stephen Curry of course...

CURRY METEOR SHOWER:

https://www.facebook.com/NBAONTNT/videos/10156448922135724/?permPage=1

https://twitter.com/NBAonTNT/status/676220333838340101

Reach (FB only): 685K  

Total Video Views:  137K views

FB: 126K 

TW: 10.5K

Total Impressions: 1.2M impressions

FB: 997K

TW: 61.1K 

Total Engagements: 3.6K engagementsFB: 3.5K engagements

3.3K likes, 90 comments, and 139 shares

TW: 143 engagements

KOBE CAREER RECAP PIECE:

https://www.facebook.com/NBAONTNT/posts/10156476385220724

https://twitter.com/NBAonTNT/status/680402655777144832

Reach (FB only): 10.1M (8M organic)

Total Video Views: 1.75M views

FB: 1.7M

TW: 46.5K

Total Impressions: 15.6M impressions

FB: 15.0M 

TW: 582K 

Total Engagements: 96.9K engagementsFB: 92.2K engagements

69.2K likes, 1.4K comments, and 21.6K shares

TW: 4.7K engagements

2.4K likes, 2.3K retweets, 31 replies

CURRY IN OUTER SPACE

VARIOUS HOLIDAY CONTENT

OVERALL CREDITS:

CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTORS:  Matt Lucas, Andrew Weiler
COMPOSITORS/ CG ARTISTS:  Matt Lucas, Mario Orlando, Andrew Weiler
PRODUCERS:  Destinee Clavon, Chris Vining, Jason Moss
SOUND DESIGNER:  Reid Hall

DESIGNERS:  Matt Lucas, Liane Hunter, Michael Moger

EDITOR:  Peter Denis

CUSTOM IDENT PACKAGE FOR CARTOON NETWORK ASIA

We created a custom ID package for Cartoon Network Asia. With new episodes of Exchange Student Zero series, there was an opportunity to showcase the elevated look and feel of the show as well as the drastic differences between the characters.

CREATIVE DIRECTOR:  Kasumi Mihori
2D SUPERVISOR:  Brian DeTagyos
PRODUCTION CO:  Hook Up
PRODUCER:  Kenny Crow
COMPOSER:  Reid Hall
SOUND DESIGNER:  Reid Hall

Samantha Bee is launching a new show on TBS doing what she does best- showcasing her strong, powerful and sometimes controversial point of view. Here are key art concepts for her show launch.

CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Charlie Owens
ART DIRECTOR:  Jason Johnson
DESIGNER:  Pao Xiong
PRODUCER:  Kendra Russell
COPYWRITER:  Ron Geiger
 

We were given a unique opportunity to create a custom music video for Cartoon Network (CN) that played internationally. Our concept centers around the beloved characters anxiously awaiting to finish their school day and rushing to celebrate the fun that is Cartoon Network. With Adventure Time's Finn in the lead, the characters rush to Club CN to gather for a rock concert. The stylized animation that was created for the chorus was then expanded into a Summer Refresh package which included custom idents and promotional spots.

MUSIC VIDEO :60, SUMMER REFRESH PACKAGE: IDs, PROMOSTHEATRICAL SPOT :90
CREATIVE DIRECTOR:  Kasumi Mihori
2D ANIMATORS:  Steve Vitale, Brian de Tagyos, Sam Leyja
COMPOSITOR:  Sean McPherson
2D PRODUCTION:  Hook Up
PRODUCER:  Kenny Crow
SCRIPT WRITER:  Brian DeTagyos
COMPOSER:  Track provided by Turner Asia
SOUND DESIGNER:  Reid Hall

Rashida Jones is starring in a new show for TBS playing an over-the-top detective. Stealing a line from our writer, "It's your Dad's favorite cop show, starring a woman!"

CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Charlie Owens
ART DIRECTOR:  Jason Johnson
DESIGNER:  Pao Xiong
PRODUCER:  Kendra Russell
COPYWRITER:  Ron Geiger

For the Cartoon Network Upfronts we were tasked to integrate live action into slick 3D environments that represented a more digital and dimensional side of the Cartoon brand.

CREATIVE DIRECTOR:  Kasumi Mihori
3D ARTISTS:  Andrew Weiler, Erik Paynter
COMPOSITOR:  Jeff Brody
DESIGN:  Andrew Weiler, Charlie Owens, Erik Paynter
PRODUCER:  Kenny Crow

This look is a slice of what an overall campaign could potentially be for the entire NBA season which would include digital and social engagement as well as on-air and OOH. "IT'S ON!" signifies both the competitive spirit of the game and relays the message that can be found on every device and platform 24/7. To truly be fan-centric and to bring the player experience to the fans, we have to show it. The main focus is to evoke an inclusive experience for the fan since they play such a big part. We put them front and center.

With its cutty energy and artistic editing, we can portray the art of candid versus canned. We can interject key attributes and messaging to reinforce our positioning. Capturing these magical moments filled with excitement, die-hard passion, player involvement and emotion is at the heart of this thinking. It's fresh, topical, expressive and flexible in its architecture and design.

CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Charlie Owens
DESIGNERS:  Jason Johnson, Ryan McGriff
CG ARTIST:  Andrew Weiler
COMPOSITORS:  Jason Johnson, Ryan McGriff
EDITORS:  Jason Johnson, Ryan McGriff
PRODUCER:  Kendra Russell
COMPOSER/ SOUND DESIGN:  Dynamite Laser Beam
COPYWRITERS:  Kasumi Mihori, Charlie Owens
MARKETING PROPOSAL:  Creative Services Brain Trust

We created and produced a social campaign for American Dad on TBS. Since there are several months in between original episodes, we decided to ideate original content for the show utilizing the immense cult following and keeping fans engaged throughout the Summer and Fall.

On Facebook, Twitter, Instagram and the TBS site, we were able to create custom content under the overarching idea that Roger and family are doing a "staycation" this summer in Washington D.C. Antics ensue as the family still keeps it exciting even though the show is on hiatus... over a million views and over ten thousand shares on Facebook for the Fourth of July!

SOCIAL POSTINGS ON TWITTER, FACEBOOK AND INSTAGRAM
CREATIVE DIRECTOR:  Kasumi Mihori
2D ARTISTS:  Brian DeTagyos, Dino Fritz, James Feeley, Micky Rose
PRODUCER:  Kenny Crow, Spencer Lewis
COPYWRITER: Ron Geiger

We decided to take a slightly different approach to the TCM Film Festival for 2015. Not only did we illustrate specific aspects of the brief "History According to Hollywood" and the tension between "Distortion vs. Insight", we presented expanding the possibilities of maximizing the festival experience and creating a platform for all year long engagement.

There is an opportunity to step back and leverage TCM's largest tentpole event to create a robust, fan-centric experience with open architecture that will not only serve as a scheduling app during the festival, mapping resource and potential second screen experience, but also create a direct pathway to your fans to push all year round TCM engagement around all events, not just one. Open architecture will allow us to mold the experience and expand on it year to year without reinventing the wheel. More importantly, we are taking full advantage of true connectivity that audiences already come to expect while simultaneously creating an enhanced experience for loyal fans that have never experienced TCM quite like this before.

KEY ART CAMPAIGN & BRANDED ENVIRONMENT
CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTORS:  Charlie Owens, Jason Johnson
PRODUCER:  Kristi Boyd
COPYWRITERS:  Kasumi Mihori, Charlie Owens

TCM APP PROPOSAL
CREATIVE DIRECTOR:  Kasumi Mihori
DIGITAL AGENCY:  in collaboration with Toolbox9
COPYWRITER:  Kasumi Mihori

We created a key art campaign for Ed Burns and TNT for his new show Public Morals. The campaign included the general key art as well as an additional extension which highlights the many vices of the era. The result is a modular, contemporary approach that pays homage to the represented era and has the potential to expand in conjunction with the show's characters.

KEY ART CAMPAIGN

CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Charlie Owens
PRODUCERS:  Kendra Russell, Pam Barba
 

We had an opportunity to pitch on the NCAA package for Turner Sports and CBS. Our motivation was the brackets, the heat of competition and how to create a modular system open to flexibility and customization while pursuing something we've never seen before.

CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTORS:  Jason Johnson, Ben Bullock
CG ARTIST:  Derald Hunt
C4D ARTIST:  Ben Bullock
PRODUCER:  Kendra Russell

For Season 2 the brief called for showcasing Sean Bean in a foreign landscape battling his identity crisis on top of a cultural and religious divide. No small task. We tackled this challenge by separating the campaign into four categories: cultures colliding, connecting time and cultures, Sean Bean as the elusive everyman or Legend and lastly the vast unknown on multiple psychological levels depicted through graphic interpretation.

We also ideated social campaign ideas, apps and gaming experiences that potentially attracted the cult Sean Bean following to linear and vise versa. Our goal was to strive for enhancing the user entertainment experience and have it be shareable amongst fans.

SEASON 2 CAMPAIGN: KEY ART AND SOCIAL
CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTORS:  Charlie Owens, Jason Johnson, Paul Markowski
PRODUCERS:  Kendra Russell, Pam Barba
DIGITAL AGENCY PARTNER:  ToolBox9
STRATEGY/ COPYWRITER:  Kasumi Mihori

Turner Classic Movies turned twenty and we created and produced a custom logo and ID package of the top twenty iconic moments in movie history to help celebrate the momentous occasion. Key art series and IDs were showcased during the TCM Film Festival in Hollywood.

LOGO DESIGN, KEY ART CAMPAIGN, 20 ICONIC IDENTS
CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Charlie Owens
DESIGNER:  Jason Johnson
PRODUCER:  Kristi Boyd
EDITOR:  Scott Lansing, Sabotage Film Group
COMPOSER:  Elias Arts
SOUND DESIGNER:  Pancho Santiago

For this year's film festival we were given the brief with the theme of "family" in movies. Our key art campaign strategically focused around several variations along this theme that family can be expressed through common attributes that we can all relate to. It can be constructed of a "family" of actors or even familiar phrases that represent different family members that tie back into the films themselves.

KEY ART CAMPAIGN
CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTORS:  Charlie Owens, Jason Johnson
ILLUSTRATOR:  Dino Fritz
PRODUCER:  Kristi Boyd
COPYWRITERS:  Kasumi Mihori, Ron Geiger, Charlie Owens

RFP PROPOSAL
CREATIVE DIRECTOR / STRATEGY:  Kasumi Mihori
ART DIRECTOR:  Charlie Owens
PRODUCER:  Kristi Boyd
COPYWRITERS:  Kasumi Mihori, Ron Geiger

KEY ART, PRINT CAMPAIGN VIA LEROY&CLARKSON

CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR: Mark Johnston
COPYWRITER:  RonGeiger

When we were approached by the Atlanta Film Festival we were thrilled to be a part of such a big part of Atlanta art culture. Every year the festival increases by over 25% in submissions and attendance. It rivals Tribeca, Sundance, Telluride- just to name a few. We creatively wanted to elevate the overall brand integrity and showcase it as a world class event and make it feel contemporary, global and timeless.

2014 CAMPAIGN: THEATRICAL TRAILER, PROMOTIONAL SPOTS, PRINT, DIGITAL, COLLATERAL

CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR: Charlie Owens
DESIGNERS:  Ryan McGriff, Jason Johnson
PRODUCER:  Carol Dorsey
COMPOSER:  Reid Hall
SOUND DESIGNER:  Arno Baars

2013 CAMPAIGN: LOGO DESIGN, THEATRICAL TRAILER, PROMOTIONAL SPOTS, PRINT, DIGITAL, COLLATERAL

CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR: Charlie Owens
DESIGNERS:  Ryan McGriff, Jason Johnson, Maury Ingram. Pao Xiong
PRODUCER:  Carol Dorsey
COMPOSER:  Reid Hall
SOUND DESIGNER:  Arno Baars

The new Warner TV across Asia is the superhero channel showcasing premium content that is produced at Warner Bros. Studios. We had the privilege to do the promotional campaign for the global launch of "Gotham" internationally- a new series that debuted on the CW domestically.

ON-AIR CAMPAIGN
CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Paul Markowski
CG ARTISTS:  Mario Orlando, Andrew Weiler, Erik Paynter, Sean Pollack
COMPOSITOR:  Sean McPherson
PRODUCER:  Kendra Russell
SOUND DESIGNER:  Reid Hall

We focused our concept around the NBA's ability to draw from social engagement to empower the teams, cities and fans they represent. The streams of social content are represented by streaks of moving energy that is absorbed by the surrounding cityscape. The host city is energized by the fervor of the fans, their love of the game and the overall passion to win.

CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Paul Markowski
CG ARTISTS: Brian Kirchdoefer, Erik Paynter, Sean Pollack, Anthony Baker, Zach Bell
PRODUCER:  Kendra Russell
COMPOSITORS:  Mark Garcia, Sean McPherson
COPYWRITER:  Kasumi Mihori

TURNER STUDIOS REEL

TURNER STUDIOS 2D REEL

TURNER STUDIOS CG REEL

We were asked to pitch a refresh of the NCAA package for Turner Sports. This concept centers around the "madness" around March Madness depicted in the fiery energy bolts that electrify and change the DNA of everything it comes in contact with. It depicts the kinetic energy of the fans, the competition and the excitement of NCAA basketball.

CREATIVE DIRECTOR:  Kasumi Mihori

ART DIRECTOR: Mark Johnston
DESIGNERS:  Mark Johnston, Charlie Owens, Zach Bell
PRODUCER:  Kendra Russell
COPYWRITER:  Kasumi Mihori

We had the opportunity to pitch a new look for packaging the PGA for Turner Sports. We drew our inspiration from what golf could look like in the future, stepping away from the dated, stodgy feel of network graphics today. The result is a contemporary color palette, fresh marketing ideas utilizing lenticular design, and overall elegant approach akin to modern sports brands like Nike and Under Armour.

PGA PACKAGING PRESENTATIONS
CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Mark Johnston

We are fortunate to be given opportunities to concept and produce various key art campaigns for TBS. Unscripted programming is a substantial part of their wheelhouse. Here are some examples.

KING OF THE NERDS CAMPAIGN

CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Charlie Owens
DESIGNER:  Jason Johnson
PRODUCER:  Kristi Boyd

FUNNIEST WINS CAMPAIGN

CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTORS:  Charlie Owens, Paul Markowski
ILLUSTRATOR:  Sam Leyja
PRODUCER:  Kristi Boyd

This is how we kick off the NBA season every year. As the INSIDE THE NBA crew of Shaq, Ernie, Kenny and Sir Charles commentate live from the center of Times Square in NYC, 30+ screens- some of them 16 stories high- light up the night NBA style.

CREATIVE DIRECTOR: Kasumi Mihori

ART DIRECTOR:  Paul Markowski
CG ARTISTS:  Andrew Weiler, Mario Orlando, Sean Pollack
COMPOSITORS:  Mark Garcia, Evan Nyquist
PRODUCERS:  Patreece DeChabert, Kendra Russell

We collaborate with Cartoon Network to produce custom commercials that include sponsorship or specific show tie-ins. Crayola was shot in our Burbank Cartoon Network Studios and animated by our 2D artists.

CRAYOLA/ ADVENTURE TIME SPOT
CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Adam Fuchs
DP: Andrew Turman
DESIGNER:  Dawud Anyabwile
2D ANIMATORS:  Steve Vitale, Joanna Davidovich, Ralph Sevelius
COMPOSITOR:  Brooks O'Kelley
EDITORS:  Chris Moore, Kerry Schnitzlein, Mike Grable, Jon Dilling, Heather Carneiro
PRODUCER:  Kristi Boyd
WRITER: Troy Gross
PRODUCTION MANAGERS:  Marcus Welch, Kendra Russell
SOUND DESIGNER:  Robert Ferguson

This is the most matrixed event for Cartoon Network. It encompasses a digital site launch, OOH campaign, advertising, national theatrical trailer, on-air promotion, live event branding, show packaging and integrated marketing.

POST CEREAL/ HALL OF GAME SPOT
CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Paul Markowski
3D ANIMATORS:  Mario Orlando, Erik Paynter
COMPOSITORS:  Jason Johnson, Sean McPherson
STORYBOARD ARTIST:  Dino Fritz
PRODUCER:  Kristi Boyd
WRITER:  Alyson Fuchs
COMPOSER:  ManMade Music

CARTOON NETWORK/ GOLDFISH SPOT
CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Adam Fuchs
DP: Jeff Dillon
2D ANIMATORS:  Sam Leyja, Joanna Davidovich, Adam Fuchs
COMPOSITORS:  Brooks O'Kelley, Jeff Brody
WRITER: Allison Fuchs
PRODUCTION MANAGERS:  Marcus Welch, Kendra Russell
SOUND DESIGNER:  Robert Ferguson

Turner launched a health network and shot several episodes of a series hosted by Top Chef Richard Blais. Contestants competed against one another in order to attain real world training for their health ailments so that their quality of life could improve well beyond the show. We created the logo, main title and show package.

CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Paul Markowski
DESIGNER:  Ryan McGriff
PRODUCER:  Kristi Boyd
COMPOSER & SOUND DESIGNER: Kurtis Kwasny

We created and produced a promotional campaign to promote CNN on all mobile devices featuring their new app. During the holiday season, this campaign ran on-air and saturated the airports across the globe to accentuate the message that CNN is everywhere you are.

SERIES OF SPOTS FOR PROMOTIONAL CAMPAIGN
CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTORS:  Ryan McGriff, Mark Johnston
CG ARTISTS:  Andrew Weiler, Debra Lowman
EDITOR/ COMPOSITOR:  Ryan McGriff
PRODUCER:  Kendra Russell
SOUND DESIGNER:  Pancho Santiago

COPYWRITER:  Ron Geiger
 

Turner launched a new health network and we were asked to ideate and produce a reel during its infancy for executives as well as the Ad/ Sales teams.

CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Paul Markowski
DESIGNERS:  Jason Johnson, Ryan McGriff
EP INTERACTIVE, Turner Sports:  Matt Mosteller
COMPOSITOR:  Jeff Brody
PRODUCER:  Kristi Boyd
SOUND DESIGNER: Reid Hall

TCM has many brand activations throughout the year. The TCM Cruise takes place during the Fall and is essentially the film festival on the sea. Design and production includes logo, collateral, branded environments throughout the ship and elements for promotion.

CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Charlie Owens
DESIGNERS:  Jason Johnson, Charlie Owens
PRODUCER:  Kristi Boyd

SAVE OUR BUSINESS / INSIDE JOB KEY ART CAMPAIGNS

CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Charlie Owens
PRODUCER:  Kendra Russell

SAG AWARD KEY ART CAMPAIGN

CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Charlie Owens
DESIGNER:  Ryan McGriff
PRODUCER:  Kristi Boyd

FALLING SKIES 8BIT DIGITAL SHORT

CREATIVE DIRECTOR:  Kasumi Mihori

2D ARTISTS: Steve Vitale, Dawud Anyabwile, Kathy Kissinger
COMPOSITOR: Lee Wiggins

ART DIRECTOR: Adam Fuchs
2D ANIMATORS: Sam Leyja, Dawud Anyabwile, Brian Capik, Steve Vitale, Joanna Davidovich, Ralph Sevelius
CG ARTIST: Andrew Weiler
COMPOSITORS: Butch Seibert, Lee Wiggins, Mark Garcia
PRODUCER: Kendra Russell
COMPOSER: Kurtis Kwasny

We create logo designs, packaging  concepts (and the occasional case study) for many of the upcoming shows for truTV.

MOTOR CITY MASTERS CAMPAIGN

CREATIVE DIRECTOR:  Kasumi Mihori
DESIGNERS:  Maury Ingram, Pao Xiong, Andrew Molan
PRODUCER:  Kristi Boyd

WAY OUT WEST CAMPAIGN

CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Paul Markowski
DESIGNER:  Jason Johnson
PRODUCER:  Kristi Boyd

FAKE OFF CAMPAIGN

CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Charlie Owens
DESIGNER:  Mark Johnston
PRODUCER:  Kristi Boyd

HAIR JACKED CAMPAIGN

CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Charlie Owens
DESIGNER:  Mark Johnston
PRODUCER:  Kristi Boyd

For truTV we have the opportunity to create logos and show packaging for various show launches- everything from boxing to car shows.

FRIDAY NIGHT KNOCKOUT SHOW PACKAGE

CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Jason Johnson
PRODUCER:  Kendra Russell
EDITOR:  Jason Johnson
COMPOSITOR:  Jason Johnson
SOUND DESIGNER:  Reid Hall

We conceived and produced a new show package for "The Beat" on NBA TV. We were able to capture the essence of what the show is about- getting the story no matter what it takes or where you are. We experience a day in the life of the reporter.

THE BEAT SHOW PACKAGING
CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Paul Markowski
DESIGNER / COMPOSITOR:  Jason Johnson
DP:  Pete Wages
PRODUCER:  Kendra Russell
COMPOSER:  Reid Hall
SOUND DESIGNER:  Greg Gause

Turner hosts executive enrichment conferences several times a year bringing in expertise from outside the company to share best practices. We were asked to open the conference and decided to tell a story about the history of technology and where it will possibly lead us into the future. Making sense through the chaos.

CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Paul Markowski
DESIGNER:  Maury Ingram
CG ARTISTS:  Andrew Weiler, Derald Hunt
COMPOSITOR:  Sean McPherson
PRODUCER:  Kenny Crow
WRITER: Ron Geiger
COMPOSER:  Reid Hall

Turner Broadcasting gives back to the community by hosting a 3 day event here on campus where high school students can apply to be exposed to various aspects of television production. Those who are accepted are able to experience how promotion is created and produced from ideation, pitching, edit, VO, sound design to completion.

CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR: Ryan McGriff
DESIGNER/ ANIMATOR: Ryan McGriff
PRODUCERS: Mike Thomas, Gwen Montgomery

We were asked to pitch the talent campaign for the Weather Company. We decided to take a graphic and photographic approach to our thinking. Utilizing our access to amazing footage and supplementing with phantom style shooting, we conceived a seasonal approach to showcasing their talent. We also incorporated custom iconography based on their new brand identity.

TALENT CAMPAIGN PITCH PRESENTATION

CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTORS: Charlie Owens, Paul Markowski
DESIGNERS:  Ryan McGriff, Jason Johnson
PRODUCER:  Kristi Boyd
SOUND DESIGNER:  Ryan McGriff
COPYWRITER:  Kasumi Mihori

Creative Courage is female. This was a piece that I created for a marketing leadership keynote presentation that I gave in Melbourne. I wanted to use my platform to share the Hollywood Studio perspective around gender parity, social justice and racial bias. I decided to film interviews with 14 executives across Sony Music, Theatrical, Television and Corporate and capture a snapshot of some amazing women who are leading the charge and what it took for them to get to where they are while taking into account COVID, Black Lives Matter and the current challenges around female leadership..