This is the most matrixed event for Cartoon Network. It encompasses a digital site launch, OOH campaign, advertising, national theatrical trailer, on-air promotion, live event branding and show packaging.

The concept revolves around behind the scenes Hollywood meets Cartoon Network (CN) for this multi-platform campaign launch. We leveraged the cornerstone of the network (the iconic CN characters) while attracting viewership and increasing digital engagement. The result was metrics that surpassed six times beyond the previous year's projections regarding voter participation.

THEATRICAL SPOT :90
CREATIVE DIRECTOR:  Kasumi Mihori
DESIGNER / DIRECTOR:  Mark Johnston
2D ANIMATORS:  Steve Vitale, Joanna Davidovich, Kathy Kissinger, Bryan Capik, Karyn Rollins, Ralph Sevelius, Brian de Tagyos, Dino Fritz
CG ARTISTS:  Mario Orlando, Erik Paynter, Sean Pollack, Debra Lowman
COMPOSITORS:  Jeff Brody, Jason Johnson, Lee Wiggins, Brooks O'Kelley, Evan Nyquist
EDITOR:  Jon Dilling
PRODUCER:  Kristi Boyd
WRITER:  Chip Duffey
COMPOSER:  ManMade Music
SOUND DESIGNERS:  Robert Ferguson, Robert Sanders

SHOW OPEN: 15
CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Mark Johnston
2D ANIMATORS:  Steve Vitale, Dino Fritz
CG ARTISTS:  Derald Hunt, Erik Paynter, Lance Darden
COMPOSITORS:  Sean McPherson, Jason Johnson
PRODUCER:  Kristi Boyd

COMPOSER:  ManMade Music
SOUND DESIGNERS:  Robert Ferguson, David Henshaw

VOTING SPOT :30
CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Mark Johnston
2D ANIMATORS:  Steve Vitale, Joanna Davidovich, Ralph Sevelius
COMPOSITORS:  Jason Johnson, Mike Jacobs, Brooks O'Kelley
EDITORS:  Mike Voulgaris, Jon Dilling
PRODUCER:  Kristi Boyd
WRITER:  Chip Duffey
COMPOSER:  ManMade Music
SOUND DESIGNERS:  Arno Baars, Pancho Santiago

POST CEREAL SPONSORSHIP SPOT :30
CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Paul Markowski
3D ANIMATORS:  Mario Orlando, Erik Paynter
COMPOSITORS:  Jason Johnson, Sean McPherson
STORYBOARD ARTIST:  Dino Fritz
PRODUCER:  Kristi Boyd
WRITER:  Alyson Fuchs
COMPOSER:  ManMade Music

SOUND DESIGNERS:  Robert Ferguson, Pancho Santiago

OOH
CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Paul Markowski
DESIGNER:  Jason Johnson
STORYBOARD ARTIST:  Dino Fritz
PRODUCER:  Kristi Boyd

DIGITAL (WEBSITE)
CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Paul Markowski
DESIGNER:  Jason Johnson
CG ARTISTS: Mario Orlando, Erik Paynter, Zach Bell
COMPOSITOR: Brooks O'Kelley
PRODUCER:  Kristi Boyd