We had an opportunity to design and develop an app for Cartoon Network that is essentially VINE for kids. Daily challenges are loaded onto the app and, with parental consent, kids shoot their responses and upload to the CN server.
The result is the first kid's network that utilizes user generated content as branding. Spots are created as daily bumpers that push linear viewing. Thousands of downloads create an endless library of shareable content and enthusiastic fans tune-in to see themselves as truly a part of Cartoon Network. Spots are cut weekly via Cartoon Network and Turner Studios.
APP CREATION AND DEVELOPMENT
CREATIVE DIRECTOR: Kasumi Mihori
ART DIRECTORS: Paul Markowski, Jason Johnson
UX CONSULTANT: Klemens Weingert
CLIENT PARTNER: Diane Simone
PRODUCER: Kristi Boyd
DEVELOPMENT: Toolbox9