CONAN AT COMIC-CON

For this takeover, we embraced the idea that Conan is the father to Comic-Con. He is the biggest fan. We melded the two together and created the moniker to "own" the event. We also created a campaign that stemmed from the ever popular vinyls that permeate the convention. 10,000 collectibles were manufactured showcasing four different genres of Conan. The result was the most prolific campaign in San Diego this year. Here's what Conan had to say...

"Guys-

I didn't think you could shock me anymore, but the promotional blitz here at Comicon has been stupendous.  Smart, creative, and EVERYWHERE.  Please pass on my thanks and gratitude to the whole team- I am sunned and grateful.

Yours, Conan"

CONAN AT COMIC-CON CAMPAIGN TAKEOVER

CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Charlie Owens
CG ARTIST: Erik Paynter
PRODUCERS:  Kendra Russell, Pam Barba
COPYWRITERS:  Ron Geiger, Kasumi Mihori, Charlie Owens