This is a network relaunch for HBO India showcasing premium content focusing on feature presentations. Encapsulating a bright color palette that pays homage to the culture of India, while staying true to the equity of the HBO mother brand was the ultimate goal. Packaging American content using an American brand voice that speaks to the entertainment caliber of HBO was the center of the creative platform.
NETWORK PACKAGE: LOGO REFRESH, IDs, PROMOTIONAL TOOLKIT, CUSTOM MNEMONIC AND MUSIC, PRINT AND DIGITAL TEMPLATES
CREATIVE DIRECTOR: Kasumi Mihori
ART DIRECTOR: Jason Johnson
TECHNICAL PRODUCTION: Aaron Cobb
COMPOSITORS: Jason Johnson, Jose Acevedo, Andrew Molan
DESIGNERS: Pao Xiong, Jose Acevedo, Andrew Molan, Liane Hunter
PRODUCER: Kendra Russell
EDITOR: Christine Tranchina
COMPOSER: Kurtis Kwasny
SOUND DESIGNER: Kurtis Kwasny