With the marketing push towards social content creation, we were tasked to ideate and execute concepts for Inside the NBA for multiple platforms including, Facebook, Instagram and Twitter. Here is some of the content that was pushed over 2015/ 2016. Everything from the meteor shower to Kobe's retirement was highlighted as well as showcasing Stephen Curry of course...

CURRY METEOR SHOWER:

https://www.facebook.com/NBAONTNT/videos/10156448922135724/?permPage=1

https://twitter.com/NBAonTNT/status/676220333838340101

Reach (FB only): 685K  

Total Video Views:  137K views

FB: 126K 

TW: 10.5K

Total Impressions: 1.2M impressions

FB: 997K

TW: 61.1K 

Total Engagements: 3.6K engagementsFB: 3.5K engagements

3.3K likes, 90 comments, and 139 shares

TW: 143 engagements

KOBE CAREER RECAP PIECE:

https://www.facebook.com/NBAONTNT/posts/10156476385220724

https://twitter.com/NBAonTNT/status/680402655777144832

Reach (FB only): 10.1M (8M organic)

Total Video Views: 1.75M views

FB: 1.7M

TW: 46.5K

Total Impressions: 15.6M impressions

FB: 15.0M 

TW: 582K 

Total Engagements: 96.9K engagementsFB: 92.2K engagements

69.2K likes, 1.4K comments, and 21.6K shares

TW: 4.7K engagements

2.4K likes, 2.3K retweets, 31 replies

CURRY IN OUTER SPACE

VARIOUS HOLIDAY CONTENT

OVERALL CREDITS:

CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTORS:  Matt Lucas, Andrew Weiler
COMPOSITORS/ CG ARTISTS:  Matt Lucas, Mario Orlando, Andrew Weiler
PRODUCERS:  Destinee Clavon, Chris Vining, Jason Moss
SOUND DESIGNER:  Reid Hall

DESIGNERS:  Matt Lucas, Liane Hunter, Michael Moger

EDITOR:  Peter Denis