We focused our concept around the NBA's ability to draw from social engagement to empower the teams, cities and fans they represent. The streams of social content are represented by streaks of moving energy that is absorbed by the surrounding cityscape. The host city is energized by the fervor of the fans, their love of the game and the overall passion to win.

CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Paul Markowski
CG ARTISTS: Brian Kirchdoefer, Erik Paynter, Sean Pollack, Anthony Baker, Zach Bell
PRODUCER:  Kendra Russell
COMPOSITORS:  Mark Garcia, Sean McPherson
COPYWRITER:  Kasumi Mihori