This look is a slice of what an overall campaign could potentially be for the entire NBA season which would include digital and social engagement as well as on-air and OOH. "IT'S ON!" signifies both the competitive spirit of the game and relays the message that can be found on every device and platform 24/7. To truly be fan-centric and to bring the player experience to the fans, we have to show it. The main focus is to evoke an inclusive experience for the fan since they play such a big part. We put them front and center.

With its cutty energy and artistic editing, we can portray the art of candid versus canned. We can interject key attributes and messaging to reinforce our positioning. Capturing these magical moments filled with excitement, die-hard passion, player involvement and emotion is at the heart of this thinking. It's fresh, topical, expressive and flexible in its architecture and design.

CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Charlie Owens
DESIGNERS:  Jason Johnson, Ryan McGriff
CG ARTIST:  Andrew Weiler
COMPOSITORS:  Jason Johnson, Ryan McGriff
EDITORS:  Jason Johnson, Ryan McGriff
PRODUCER:  Kendra Russell
COMPOSER/ SOUND DESIGN:  Dynamite Laser Beam
COPYWRITERS:  Kasumi Mihori, Charlie Owens
MARKETING PROPOSAL:  Creative Services Brain Trust