This is how we kick off the NBA season every year. As the INSIDE THE NBA crew of Shaq, Ernie, Kenny and Sir Charles commentate live from the center of Times Square in NYC, 30+ screens- some of them 16 stories high- light up the night NBA style.

CREATIVE DIRECTOR: Kasumi Mihori

ART DIRECTOR:  Paul Markowski
CG ARTISTS:  Andrew Weiler, Mario Orlando, Sean Pollack
COMPOSITORS:  Mark Garcia, Evan Nyquist
PRODUCERS:  Patreece DeChabert, Kendra Russell