We were asked to pitch a refresh of the NCAA package for Turner Sports. This concept centers around the "madness" around March Madness depicted in the fiery energy bolts that electrify and change the DNA of everything it comes in contact with. It depicts the kinetic energy of the fans, the competition and the excitement of NCAA basketball.

CREATIVE DIRECTOR:  Kasumi Mihori

ART DIRECTOR: Mark Johnston
DESIGNERS:  Mark Johnston, Charlie Owens, Zach Bell
PRODUCER:  Kendra Russell
COPYWRITER:  Kasumi Mihori