For Season 2 the brief called for showcasing Sean Bean in a foreign landscape battling his identity crisis on top of a cultural and religious divide. No small task. We tackled this challenge by separating the campaign into four categories: cultures colliding, connecting time and cultures, Sean Bean as the elusive everyman or Legend and lastly the vast unknown on multiple psychological levels depicted through graphic interpretation.

We also ideated social campaign ideas, apps and gaming experiences that potentially attracted the cult Sean Bean following to linear and vise versa. Our goal was to strive for enhancing the user entertainment experience and have it be shareable amongst fans.

SEASON 2 CAMPAIGN: KEY ART AND SOCIAL
CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTORS:  Charlie Owens, Jason Johnson, Paul Markowski
PRODUCERS:  Kendra Russell, Pam Barba
DIGITAL AGENCY PARTNER:  ToolBox9
STRATEGY/ COPYWRITER:  Kasumi Mihori