We had the opportunity to pitch a new look for packaging the PGA for Turner Sports. We drew our inspiration from what golf could look like in the future, stepping away from the dated, stodgy feel of network graphics today. The result is a contemporary color palette, fresh marketing ideas utilizing lenticular design, and overall elegant approach akin to modern sports brands like Nike and Under Armour.

PGA PACKAGING PRESENTATIONS
CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTOR:  Mark Johnston