We created and produced a social campaign for American Dad on TBS. Since there are several months in between original episodes, we decided to ideate original content for the show utilizing the immense cult following and keeping fans engaged throughout the Summer and Fall.

On Facebook, Twitter, Instagram and the TBS site, we were able to create custom content under the overarching idea that Roger and family are doing a "staycation" this summer in Washington D.C. Antics ensue as the family still keeps it exciting even though the show is on hiatus... over a million views and over ten thousand shares on Facebook for the Fourth of July!

SOCIAL POSTINGS ON TWITTER, FACEBOOK AND INSTAGRAM
CREATIVE DIRECTOR:  Kasumi Mihori
2D ARTISTS:  Brian DeTagyos, Dino Fritz, James Feeley, Micky Rose
PRODUCER:  Kenny Crow, Spencer Lewis
COPYWRITER: Ron Geiger