We decided to take a slightly different approach to the TCM Film Festival for 2015. Not only did we illustrate specific aspects of the brief "History According to Hollywood" and the tension between "Distortion vs. Insight", we presented expanding the possibilities of maximizing the festival experience and creating a platform for all year long engagement.

There is an opportunity to step back and leverage TCM's largest tentpole event to create a robust, fan-centric experience with open architecture that will not only serve as a scheduling app during the festival, mapping resource and potential second screen experience, but also create a direct pathway to your fans to push all year round TCM engagement around all events, not just one. Open architecture will allow us to mold the experience and expand on it year to year without reinventing the wheel. More importantly, we are taking full advantage of true connectivity that audiences already come to expect while simultaneously creating an enhanced experience for loyal fans that have never experienced TCM quite like this before.

KEY ART CAMPAIGN & BRANDED ENVIRONMENT
CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTORS:  Charlie Owens, Jason Johnson
PRODUCER:  Kristi Boyd
COPYWRITERS:  Kasumi Mihori, Charlie Owens

TCM APP PROPOSAL
CREATIVE DIRECTOR:  Kasumi Mihori
DIGITAL AGENCY:  in collaboration with Toolbox9
COPYWRITER:  Kasumi Mihori