We were asked to pitch the talent campaign for the Weather Company. We decided to take a graphic and photographic approach to our thinking. Utilizing our access to amazing footage and supplementing with phantom style shooting, we conceived a seasonal approach to showcasing their talent. We also incorporated custom iconography based on their new brand identity.
TALENT CAMPAIGN PITCH PRESENTATION
CREATIVE DIRECTOR: Kasumi Mihori
ART DIRECTORS: Charlie Owens, Paul Markowski
DESIGNERS: Ryan McGriff, Jason Johnson
PRODUCER: Kristi Boyd
SOUND DESIGNER: Ryan McGriff
COPYWRITER: Kasumi Mihori