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Kasumi Mihori

SVP Brand Creative/ Strategy

  • about
  • work

The Weather Company

We were asked to pitch the talent campaign for the Weather Company. We decided to take a graphic and photographic approach to our thinking. Utilizing our access to amazing footage and supplementing with phantom style shooting, we conceived a seasonal approach to showcasing their talent. We also incorporated custom iconography based on their new brand identity.


TALENT CAMPAIGN PITCH PRESENTATION

CREATIVE DIRECTOR:  Kasumi Mihori
ART DIRECTORS: Charlie Owens, Paul Markowski
DESIGNERS:  Ryan McGriff, Jason Johnson
PRODUCER:  Kristi Boyd
SOUND DESIGNER:  Ryan McGriff
COPYWRITER:  Kasumi Mihori

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