REBRAND STRATEGY CONCEPT: IMPACT

The new WBTV rebrand is conceptually based on the impact of the Warner Bros. shield coming together with the disk that encapsulates TV. When these two entities collide, the equity and legacy of the Warner Bros. film studio is merged with the amazing content that is Warner Bros. Television.

We differentiate between genres through the customization of spatial fields of debris as well as a diverse color palette that truly highlights the variety of programming that is offered on the channel. Given the content and the demographic, we felt that this approach brought the excitement of cinematic visual effects that are typically seen on the silver screen, to television and digital platforms unlike any other entertainment channel out there. The result is increased viewership with a standout network that visually encapsulates the content and creates unique appeal amongst it's competitors.

When launching special, tentpole shows such as iZombie globally, the package easily lends itself to be expanded and customized. 

NETWORK PACKAGE: LOGO REFRESH, IDs, PROMOTIONAL TOOLKIT, MUSIC, UPFRONT

CREATIVE DIRECTOR:  Kasumi Mihori
DESIGNER / DIRECTOR:  Mark Johnston
CG ARTISTS:  Derald Hunt, Andrew Weiler
COMPOSITOR:  Jason Johnson
DESIGN:  Jason Johnson, Pao Xiong, Charlie Owens
PRODUCER:  Kendra Russell
EDITOR:  Myron Vasquez
COMPOSERS:  Dynamite Laser Beam, Reid Hall
SOUND DESIGNERS:  Dynamite Laser Beam, Reid Hall